The roots of the world-recognized logo of Lacoste go back to playing tennis professionally in the1920’s. Rene Lacoste was a tennis player from France international was one of the legendary Four Musketeers, four French, who dominated tennis in the mid-1920s through 1930. Lacoste held the # 1 world title in 1926 and 1927 and won the men’s title at the prestigious single Wimbleton both in 1925 and 1928.
According to an interview with the son of Rene Lacoste, Bernard, his father acquired the nickname ‘Alligator’ Press sports following a bet he made while in the U.S. to play Davis Cup 1927. While in Boston, Lacoste had seen a piece of baggage from crocodile hide that he liked very much. The French captain offered to buy the case to the condition that he win his party in the upcoming competition. When the press heard about the bet, they thought the alligator was a good metaphor for the tenacious playing style Lacoste and its ability to maintain dominion and control over his opponent’s attempts to change the tempo of the matches . Since then, sportswriters Lacoste referred to as “the crocodile”.
The nickname stuck with it after returning to France, but similar in their mother tongue, the French press changed its nickname to Le Crocodile. Soon after, his friend Robert George drew a Lacoste alligator embroidered on the bags had worn when attending events in tennis.
Origins of the Lacoste polo shirt
At the beginning of the 20th century, tennis was the formal wear, men wore stiff, woven, long-sleeved Oxford shirts and started wearing a tie game that is usually off the match progressed. The formal appearance while retaining the heat were compared with t-shirts flannels full length. The women began the century in long dresses and full skirts while wearing a bustle underneath. In the 1920s, women’s apparel tennis had become the calf cotton dresses with short sleeves and knee socks, while the tennis clothes for men remained unchanged. It is no coincidence that white became the preferred color of clothing for tennis players from the beginning, as it minimizes the appearance of sweat stains better than colored clothing.
In 1926, encouraged by the change in long-sleeved shirts to short sleeved shirts for the tennis player, Rene Lacoste wore a shirt that he designed himself when he won the U.S. Open tournament 1926. Its first shirt was made of a light-knitted fabric called “jersey petit piqué” that allows the ventilation to dry the moisture. The tail of the white shirt with short sleeves and a longer-in back in front. The shirt can be opened for maximum ventilation by adjusting the two Double button placket and ribbed collar to provide stability so it could be used to re-block the sun from her neck. After acquiring the nickname “the alligator” in 1927, Lacoste had all his tennis shirts embroidered with their newly adopted crocodile logo. In coming years, other members of France’s tennis team started wearing shirts Lacoste style and soon players from other countries were applying for their tennis shirts for themselves.
The beginning of the Lacoste fashion
Rene Lacoste retired from professional tennis in 1929, but the moment that he knew would soon be embarking on a new career in the fashion industry. Following the success of his tennis shirt tennis players from across Europe, polo players began to demand the shirt. They were tired of carrying too rigid, long-sleeved shirts were attracted by the ability of the neck to block the sun from their necks. The popularity of the spread of the Lacoste tennis shirt, led the team with the owner and president of the largest French knitwear manufacturing in time, André Gillier in 1933. The company called La Société Chemise Lacoste and began producing the Lacoste tennis shirt with white embroidered logo on the chest.
By late 1940, the Lacoste tennis shirt had become known as the pole by observers of sport. Players who were not tennis or polo began wearing the Lacoste polo shirt as a status symbol of upper-class tastes, such as tennis and pole display. In 1951, the company expanded the popularity of the shirt through the introduction of colored shirts and the 1960s the Lacoste fashion line was extended to other areas such as shoes, hats and sweaters.
More affordable lacoste replica polo at 1.uchoice.us
0 comments:
Post a Comment